Hard assets. Higher standards.

Hard assets. Higher standards.

Since 2018, we have been building Ledn alongside our clients, always with the same aim: to do better for the people who trust us with their assets. Today that evolution reaches our brand. Our new look reflects who we are: a home for people building lasting wealth in hard assets, and a team that holds itself to the highest standards.

Why our look is evolving

Eight years in, Ledn has matured as a company. The discipline and rigour that got us here are the same ones we apply today, and the standards we operate by have only gone up. Our new look reflects that growth. Its clean, open design is a nod to what our clients have come to know us for: transparency.

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What we believe

We believe that in a world continually debasing money, the best assets to store and build wealth will be apolitical and sovereign. Available globally, but not controlled by any one country. Bitcoin and gold are scarce, global stores of value. The people who hold them have worked hard for what they own, and they know the consequences of debasement better than anyone. Earning your keep means nothing if you can’t keep what you earn.

We believe in doing the right thing for our clients, every time. Most of that work happens where no one sees it, in how we manage risk, how we protect assets, and the decisions we make when no one is asking. It is why we are still here after eight years.

We believe in raising the bar for security and transparency in our industry. We did it with our bond, and we do it by investing in things that will never generate revenue directly, like our Proof of Reserves and our Open Book Report. No one required either of them. We chose them because we saw an opportunity to raise the bar for transparency and innovate.

We believe bitcoin can make access to credit fairer. When it is done right, bitcoin as collateral makes where a person lives irrelevant. Our ABS was the first ever to include loans to clients in 30 different countries, without treating any of them as a different risk. A client in one country pledged the same bitcoin as a client in any other, so the loan carried the same risk. This means we can now distribute that capital fairly, globally.

People who hold hard assets deserve a company that meets an equally uncompromising standard. That is the idea behind everything you will see from us: hard assets, higher standards.

Higher standards, with the proof to back them

Plenty of companies say they hold high standards. Far fewer can prove it. For eight years we have built Ledn one disciplined decision at a time, and each of those decisions is something you can check.

• Since 2018, Ledn has funded more than $11 billion in loans, prioritizing risk management and protecting client assets across all market conditions.
• Loan collateral is held in custody and never lent out to generate interest.
• We were the first in digital asset lending to adopt an independent Proof of Reserves attestation, and our Open Book Report shows our work every month, with metrics independently reported by The Network Firm LLP.
• Ledn is SOC 2 Type 2 certified.

Together, that record led to the ultimate independent stamp of approval.

In February 2026, Ledn completed the first bond in the asset-backed securities supported by a portfolio of bitcoin-backed loans. S&P Global Ratings assigned a BBB- investment grade credit rating to the transaction senior notes, the highest rating any bitcoin instrument has received to date. 

Eight years of doing the work gives us something that cannot be bought or rushed, and it is the foundation for everything we build next.

Always evolving

Our brand is one part of Ledn, and it evolves as well. We are always working to do better for our clients, in our products and in the service behind them, to earn your trust and keep it.

Starting in November 2026, you will see us pick up that pace. First up are new products built for people who hold hard assets and want to do more with them: best in class custody for the assets you hold with us, new ways to move money between fiat and your hard assets, and loans backed by tokenized gold (XAUt). You will hear about each one as it launches.

Thank you for growing with us. Everything we bring you will be held to the same standard, and we look forward to showing you what that means.

Onward and upwards,

Adam & Mauricio

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